Tag: gillette

i am so excited to say that the #UseYourAnd campaign has officially LAUNCHED!

the Gillette Venus #UseYourAnd global campaign launched yesterday to celebrate the BEAUTY of being OUTSIDE THE BOX. it’s centered around this video, which i am so lucky to be featured in:

Show “or” the door-this is the story of “&”. The story of realizing your true potential. Put an end to the one-dimensional labels that limit your potential. Because you are beautiful AND smart. You can be an astronaut AND a soccer player AND a ballerina. Your life is composed of many ANDs – an empowering sum of all of the things you are, and all you want to be. Venus invites you and women everywhere to take a stand against one-dimensional labels. #UseYourAnd.

there are no words to say how grateful i am to be part of a campaign that hones in on something i believe in SO strongly: being bold and multi-faceted in the face of labels – overcoming all those gatekeepers that are CONSTANTLY trying to hold us back or pin us down. it’s all about making people FEEL something.. and reading the comments from friends and strangers alike is truly heart-stirring. this is what it’s about – reminding each other why we’re here and who we truly are. that there is no box, no cage, no boundary that can contain us. we are limitless. wild AND smart AND bold AND… :)

THANK YOU so much to the entire cast, crew, and production team. i will NEVER forget this experience.

here’s also a fantastic look at the story behind the campaign:

(video no longer available)

You are too beautifully complex for a simple label. Venus is on a mission to put an end to one-dimensional labels that limit your potential. Because you can rock an outfit & the stage. Win the race & the crown. Climb mountains & corporate ladders. You are beauty & brains. Grace & guts. Time to show “or” the door and believe in the power of &.Venus invites women everywhere to take a stand against one-dimensional labels and #UseYourAnd.

i LOVE how i am listed as “poet & optimist”!! and i LOVE how Gillette took steps to find REAL girls with REAL stories.. my soul-sisters in these videos are incredible, and there is nothing more rewarding than to be cast for who you really are. i feel so blessed to be doing one of the things i love most in the world, performing poetry/spoken word, for this campaign.

please share, tweet, like, and of course HASHTAG #UseYourAnd on all forms of social media to share YOUR journey and your limitless qualities, and to help bring this story to other friends and loved ones. it’s our positive revolution, one soul at a time, all across the globe…

so incredible.

see more from Gillette Venus on Facebook, Twitter & YouTube!

infinitely,

XO

a.

* by the way, just in case anyone lands here from elsewhere – gillette venus wrote the fantastic words (not me), then found a real poet to perform it (me!). :)